2008 Joint Leadership Meeting Report September 16th,
Courtyard Marriott
September 24, 2008
Close to seventy leaders in our union
gathered at this year’s 7th Annual OPSEU Joint
Leadership Meeting. All Equity Chairs, the entire
Executive Board, leaders from a variety of sectors and
divisions, as well as senior staff kicked off the first
phase of social mapping planning in our union. Karl
Flecker, National Director of the Anti-Racism and Human
Rights Department at the Canadian Labour Congress,
facilitated the meeting.
The theme of the meeting emerged from a
2008 Convention resolution. It called on OPSEU to
complete a social map and survey of the membership. It
also called on OPSEU to implement a plan that reflects a
more representative workforce. Full of a variety of
activities aimed at creating a foundation for advancing
our work, the meeting was a rousing start to OPSEU’s
innovative social mapping project.
After a warm welcome from Patty Rout,
1st VP/Treasurer, Equity Chairs presented some
compelling statistics about our membership. For
instance, well over half of our members are set to
retire over the next ten years. Also, the majority of
our members are women; a number which is on the rise.
These demographic realities make it clear that, in order
to sustain the union’s membership base, we need to gain
a better understanding of both our current and future
membership.
But what does social mapping really
mean? This was the question answered in our next
activity. Some of the common themes were: (see inset
box, right)
Karl then examined how changing demographics are and
will continue to create opportunities for the labour
movement. Rising birthrates in the aboriginal
population, total reliance on immigration as the net
source of labour in six years, the aging workforce being
replaced by much younger workers will change the face of
the new workforce. It will be a workforce largely
comprised of three groups: Aboriginals; immigrants and
newcomers; and young Canadians. Given this reality, Karl
suggested that an effective social mapping project will
have to answer four critical questions (see inset box,
below):
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What does the term “diverse
membership base” mean to you?
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Reflecting the full
background of our membership
Building our union on the
strengths that come from our differences
Inclusive and barrier free
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Name two union policies or
programs that are inclusive and barrier free.
Name two that are not.
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Barrier-free
Equity Program, including
the Harassment and Discrimination and
Accommodation policies
Equity Committees and
Caucuses
Not Barrier-Free
Election processes
MDT Program and Temp Staff
hiring
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What would the objective of
a social map be?
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Obtain an accurate picture
of our membership
Identify gaps in services
Succession planning
Create bargaining,
enforcement and organizing strategies based on
membership data |
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What might a social map and
survey look like in your mind? |
Centrally generated and
compiled
Respects confidentiality
Involves the use of
external experts
Qualitative and
Quantitative components
Repeated over time to
measure progress
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1.
What is the labour movement’s relationship with these
groups?
2.
What issues are important to them?
3.
How is our movement building a relationship with them?
4.
What is working well and what is not?
With these questions in mind, the Chairs
reviewed how other unions have approached social mapping.
We learned that, not only are other unions already doing
this work, unions have achieved the most effective results
where their work was comprehensive in scope at the outset,
employed a long-term vision and where they created regular
mechanisms to monitor their progress.
To underscore the political and practical
importance of this project, Smokey Thomas, President,
addressed the leadership. Smokey stressed that this project
represents an opportunity for OPSEU to begin strategically
planning around the needs of our future membership.
Leaders then watched a short video interview
of David Foot. Foot is an outspoken demographics expert who
contends that change cannot be avoided, but can be
anticipated and managed. His work focuses on harnessing
demographic data for the purposes of effective and
sustainable organizational development.
Identifying next steps was the focus of the
remainder of the meeting. Leaders were asked to record their
ideas about concrete actions, necessary resources and
timelines. To the left is an outline of the common themes.
I n the end, the day was a success. We
strengthened our understanding of the importance and nature
of social mapping and created a foundation on which to move
the project ahead. A full proposal to the Board will be
presented at the upcoming October Executive Board Meeting.
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PROJECT COMPONENTS |
THEMES |
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Scope of the Survey |
OPSEU members and employees:
including part-time and full-time, temps
Qualitative and quantitative survey,
including comparative research
|
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Engaging the Members |
Communication Strategy and campaign
through website, newsletters etc.
Incentive for return of surveys
Concentrate on issues that intersect
between OPSEU’s organizational priorities and
changing demographics
|
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Leaders’ Role |
Incorporate into corporate budget,
endorsed by Executive Board
Leaders to educate on the issues and
the plan with assistance of pamphlets, speakers’
notes etc.
Develop calendar for key engagement
points
|
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Who should be involved |
Hire external
statistician/demographer team
Experts to work with internal
project team: small committee with representation
from Senior Staff (IT, Communications, Equity,
Education etc.) as well as Board, Equity Chair and
Equity staff
Project leaders in every region
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Timelines |
Budget proposal for October Board
Meeting
Interim Report at Convention 2009
Final report Fall of 2009
Biannual audits/reports: 2011; 2013
etc.
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